Websites built with strategy behind the screen.

A selected collection of websites I’ve managed, improved, structured and supported across healthcare, technology, education, e-commerce, property, transport, fitness and professional services.

Focus
SEO + Conversion
Approach
Strategy → Execution
Website Strategy / Digital Operations

Not just website design. Website direction.

My work sits across website management, SEO structure, content planning, landing pages, CMS operations, security coordination and technical troubleshooting. The goal is to make digital platforms clearer for users, easier to discover, simpler to manage, safer to operate, and more useful to the business.

Web Strategy SEO CMS UX / UI Security Digital Operations
19+
Digital Platforms

Selected websites, digital platforms and web projects built, managed, improved or supported.

10+
Industries

Across healthcare, education, rehabilitation, e-commerce, IT, fitness, NGO, property, transport and professional services.

Selected Work / Digital Portfolio

Websites, systems & digital work.

A selection of digital projects spanning healthcare, SEO, websites, e-commerce, security support, business platforms, and product development — from live environments to work currently in progress.

19 Selected Projects
Healthcare / SEO / Security Live / Supported

Beacon Hospital

Healthcare Website Management, SEO & Technical Support

Managed and improved key website areas across SEO structure, service pages, campaign landing pages, content updates, internal linking, technical coordination, and healthcare-specific digital governance.

  • Improved website structure, content hierarchy, metadata, and internal linking.
  • Helped strengthen organic visibility, including over 6M organic impressions within six months.
  • Built and refined campaign and service landing pages with CTA, form flow, and mobile responsiveness in mind.
  • Coordinated marketing, IT, vendors, designers, compliance reviewers and stakeholders.
Healthcare / E-Commerce Live / Supported

Beacon Hospital E-Shop

Healthcare E-Commerce & Campaign Support

Supported e-commerce visibility, product and page structure, campaign links, and website-to-shop user journeys for selected healthcare packages and services.

  • E-commerce page and product support.
  • Campaign visibility and landing page linking.
  • Product information structure and user journey support.
  • Coordination for website-related campaign requirements.
Rehab / Security Live / Supported

IHT Rehab

Rehabilitation Website Layout & Security Support

Supported layout structure and website security-related improvements for a rehabilitation-focused healthcare website, helping improve presentation, usability and technical readiness.

  • Supported website layout structure and page flow.
  • Assisted with website security-related checks and improvements.
  • Improved content presentation and user experience.
  • Supported technical coordination and website refinement.
Healthcare / Security Live / Supported

Integra Health

Healthcare Website Layout & Security Support

Supported layout structure and website security-related improvements with focus on clearer structure, professional presentation and technical website hygiene.

  • Supported website layout structure and content flow.
  • Assisted with website security review and coordination.
  • Helped improve presentation and usability.
  • Supported technical refinement and general improvement.
Education Live / Supported

UNITAR

Education Website Support

Supported website improvements within an education-sector context where programme structure, information clarity, user flow and institutional credibility matter.

  • Content structure and page refinement support.
  • Education-sector digital presentation.
  • User journey support for prospective students.
  • Website usability and layout improvement direction.
E-Commerce / F&B Live / Supported

Savour of Asia

E-Commerce Website Support

Supported digital improvements for an Australia-based Asian food e-commerce platform with attention to product presentation, category flow and shopping experience.

  • Product and category presentation support.
  • E-commerce content structure improvement.
  • Browsing-to-purchase user journey consideration.
  • Website update and refinement support.
IT / Technology Live / Supported

Elock Corporation Sdn Bhd

IT Company Website Support

Supported website structure and service presentation for an IT company where technical credibility, clarity and professional positioning are important.

  • IT service content organisation.
  • Professional digital positioning support.
  • Layout, readability and user flow improvement.
  • Website refinement and update support.
NGO / Community Coming Soon

Buku Jalanan Chow Kit

NGO Website Revamp Support

Supporting website revamp direction for an NGO focused on community education, storytelling, credibility, and clearer pathways for donors, volunteers and partners.

  • Website revamp structure and direction.
  • NGO storytelling and mission clarity.
  • Donation, volunteer and partner journey support.
  • Mobile-friendly layout direction.
Architecture Live / Supported

UBS Archscape

Architecture / Landscape Website Support

Helped structure and present an architecture and landscape-related website with stronger service clarity, visual direction and professional brand presentation.

  • Website structure around services and projects.
  • Visual and layout direction support.
  • Content organisation and page flow.
  • Professional presentation improvement.
Fitness / Coaching Live / Supported

Train With Aymarn

Website Creation & Landing Page Direction

Created a fitness coaching website focused on personal trainer positioning, clear service communication, lead generation and mobile-first presentation.

  • Website structure for trainer credibility, services and enquiry flow.
  • Mobile-optimised landing page direction.
  • Clear CTA placement for WhatsApp and lead enquiries.
  • Brand presentation and conversion-focused page flow.
Dental Live / Supported

Artius Dental

Dental Website Support

Helped improve structure, readability and service presentation for a dental website where patient trust, professional credibility and local discoverability matter.

  • Service-related content structure support.
  • Readability and user journey improvement.
  • SEO-friendly content direction.
  • Professional website presentation support.
Business Group Live / Supported

Impressive Group

Corporate Website Improvement Support

Supported website improvement work for a business group website focusing on clearer structure, improved page flow and stronger digital presentation.

  • Recent website improvement support.
  • Content structure and page flow refinement.
  • Business positioning support.
  • User experience and layout improvement.
Transport Live / Supported

TrantoTransport

Transport / Logistics Website Support

Supported website structure and service presentation for a transport-related business, helping communicate services more clearly and professionally.

  • Service presentation improvement.
  • Website content structure support.
  • User flow and layout refinement.
  • Professional positioning support.
Legal Services Coming Soon

LPJE

Legal Services Website Support

Supporting website structure, service presentation, content flow and professional digital presence for a legal services website.

  • Professional service information structure.
  • Layout and readability improvement.
  • CTA and enquiry direction support.
  • Website presentation refinement.
Hospitality / Wellness Live / Supported

Beacon Resort

Hospitality Website Support

Supported content updates, structure improvement and digital presentation for a hospitality-related website where clarity, trust and enquiry flow are important.

  • Website content and page improvement support.
  • Information structure refinement.
  • Digital presentation support.
  • Basic SEO and usability direction.
Property Live / Supported

Khairi Property

Property Website Support

Supported website content structure, positioning and lead-generation direction for a property-related website where trust and enquiry flow are important.

  • Property service content structure.
  • Lead-generation direction support.
  • CTA and page flow improvement.
  • Website readability refinement.
Creative / Service Live / Supported

Alcove Works

Creative Website Support

Supported layout, visual presentation, content structure and responsive page improvements for a creative and service-based website.

  • Website sections and layout refinement.
  • Visual direction and content organisation.
  • Service presentation and CTA support.
  • Responsive layout improvement.
Engineering / Business In Progress

Double Tech Enterprise

Corporate Website Creation & Digital Positioning

Currently developing a new corporate website for Double Tech Enterprise, translating its engineering and technical capabilities into a clearer, more credible and modern digital presence.

  • Full website structure and page architecture.
  • Corporate and technical service presentation.
  • Responsive UI and visual direction.
  • Conversion, enquiry and business credibility flow.
Web App / System In Progress

Scholar Management System

Mobile-First Scholarship Management Web Application

Developing a secure, mobile-first Scholar Management System for Buku Jalanan Chow Kit to centralise scholar information, programme workflows and long-term development within a single digital platform.

  • Centralised scholar profiles, academic records and scholarship requirements.
  • Wellbeing, support case and mentorship workflows.
  • Community communication, resources and internal engagement.
  • Career development, opportunities and progression tracking.
Growth Managed at Beacon Hospital

Turning digital work into measurable momentum.

Three areas of my current role where website and digital execution move beyond routine updates: organic growth, campaign conversion, and cross-functional delivery. The focus is not simply publishing pages, but creating measurable digital value.

02 / 03 Conversion

Campaign Landing Pages

Translated campaign objectives into landing-page structure, CTA placement, form flow, tracking readiness, mobile responsiveness and post-launch performance monitoring.

Principle A landing page is not simply a design asset. It is a conversion tool.
03 / 03 Execution

Stakeholder & Vendor Coordination

Coordinated healthcare digital work across marketing, designers, IT, vendors, medical or compliance review, and internal approvals by clarifying objectives, timelines, ownership, approval flow and KPI expectations early.

Outcome Smoother execution, clearer accountability, and more measurable delivery.
Website Strategy / Capabilities

Website capabilities.

What I typically handle across website projects — from structure and search visibility to campaign pages, CMS operations, troubleshooting and security coordination.

01 / 04 Structure

Website Structure & UX

Building clearer website architecture around page hierarchy, navigation logic, user journeys, CTA placement, responsive behaviour and section planning.

Information Architecture UX Flow Mobile CTA
02 / 04 Discoverability

SEO & Content

Aligning website content with search intent through keyphrase direction, metadata, content structure, internal linking and E-E-A-T considerations.

On-Page SEO Metadata Search Intent E-E-A-T
03 / 04 Conversion

Landing Pages

Translating campaign objectives into focused landing experiences for services, promotions, lead generation, partnerships and other conversion-driven initiatives.

Campaigns Lead Generation Forms Conversion
04 / 04 Operations

Management & Security

Supporting day-to-day website operations through CMS management, publishing, troubleshooting, layout fixes, technical coordination, security checks and general website hygiene.

CMS Troubleshooting Security Maintenance
Have a Website Challenge?

Your website should work harder for your business.

A website should do more than look good. It should help people understand your value, find you, trust you, and take action. If the structure, search visibility, conversion flow or technical foundation is holding that back, that is where I can help.

Website Strategy SEO Landing Pages UX / Structure Technical Support
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Tell me what you are working on, what is not working, or what you want the website to achieve.

Website strategy, optimisation and digital execution.