Selected Website Projects

Websites I’ve managed, improved, supported & helped structure.

A collection of website and digital projects I have contributed to across healthcare, rehabilitation, education, fitness, e-commerce, technology, transport, property, NGO, and professional service sectors.

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Not just “website design”. Website direction.

My work usually sits between website management, SEO structure, content planning, landing page creation, CMS updates, page layout refinement, digital campaign support, security-related coordination, and technical troubleshooting. The goal is simple: make websites clearer, more searchable, easier to manage, safer to operate, and more useful for business.

17 Selected website projects and digital platforms supported.
10+ Industries covered including healthcare, rehabilitation, education, fitness, e-commerce, IT, NGO, property, transport, and professional services.

Selected portfolio

Each project reflects a different type of website challenge — from SEO and content structure to landing pages, usability, e-commerce flow, website security support, and ongoing website management.

Healthcare / SEO / Security Live / Supported

Beacon Hospital

Healthcare Website Management, SEO & Technical Support

Managed and improved key website areas across SEO structure, service pages, campaign landing pages, content updates, internal linking, technical coordination, and healthcare-specific digital governance for patients, caregivers, partners, and internal teams.

  • Improved website structure, content hierarchy, metadata, and internal linking.
  • Helped strengthen organic visibility, including over 6M organic impressions within six months.
  • Built and refined campaign/service landing pages with CTA, form flow, and mobile responsiveness in mind.
  • Coordinated with marketing, designers, IT, vendors, medical/compliance reviewers, and internal stakeholders.
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Healthcare E-Commerce Live / Supported

Beacon Hospital E-Shop

Healthcare E-Commerce & Campaign Support

Supported e-commerce visibility, product/page structure, campaign links, and website-to-shop user journey for selected healthcare packages and services.

  • E-commerce page and product support.
  • Campaign visibility and landing page linking.
  • Product information structure and user journey support.
  • Coordination for website-related campaign needs.
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Rehab / Security Live / Supported

IHT Rehab

Healthcare Rehabilitation Website Layout & Security Support

Supported layout structure and website security-related improvements for a rehabilitation-focused healthcare website, helping improve presentation, usability, and technical readiness.

  • Supported website layout structure and page flow.
  • Assisted with website security-related checks and improvements.
  • Helped improve content presentation and user experience.
  • Supported technical coordination and website refinement.
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Healthcare / Security Live / Supported

Integra Health

Healthcare Website Layout & Security Support

Supported layout structure and website security-related improvements for a healthcare website, with focus on clearer structure, professional presentation, and technical website hygiene.

  • Supported website layout structure and content flow.
  • Assisted with website security-related review and coordination.
  • Helped improve website presentation and usability.
  • Supported technical refinement and general website improvement.
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Education Live / Supported

UNITAR

Education Website Support

Supported website-related improvements within an education-sector context, where structure, programme information, user flow, and credibility matter.

  • Content structure and page refinement support.
  • Education-sector digital presentation.
  • User journey support for prospective students.
  • Website usability and layout improvement direction.
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E-Commerce / F&B Live / Supported

Savour of Asia

E-Commerce Website Support

Supported digital improvements for an Australia-based Asian food e-commerce platform, with attention to product presentation, category flow, and online shopping experience.

  • Product and category presentation support.
  • E-commerce content structure improvement.
  • Browsing-to-purchase user journey consideration.
  • Website update and refinement support.
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IT / Technology Live / Supported

Elock Corporation Sdn Bhd

IT Company Website Support

Supported the website structure and service presentation for an IT company where technical credibility, clarity, and professional positioning are important.

  • IT service content organisation.
  • Professional digital positioning support.
  • Layout, readability, and user flow improvement.
  • Website refinement and update support.
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NGO / Community Coming Soon

Buku Jalanan Chow Kit

NGO Website Revamp Support

Supporting website revamp direction for an NGO focused on community education, storytelling, credibility, and clearer support pathways for donors, volunteers, and partners.

  • Website revamp structure and direction.
  • NGO storytelling and mission clarity.
  • Donation, volunteer, and partner journey support.
  • Mobile-friendly layout direction.
Coming Soon
Architecture Live / Supported

UBS Archscape

Architecture / Landscape Website Support

Helped structure and present an architecture and landscape-related website with stronger service clarity, visual direction, and professional brand presentation.

  • Website structure around services and projects.
  • Visual and layout direction support.
  • Content organisation and page flow.
  • Professional presentation improvement.
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Fitness / Coaching Live / Supported

Train With Aymarn

Fitness Coaching Website Creation & Landing Page Direction

Created a fitness coaching website focused on personal trainer positioning, clear service communication, lead-generation flow, and mobile-first presentation for prospective clients.

  • Website structure for trainer credibility, services, and enquiry flow.
  • Mobile-optimised landing page direction for gym and coaching audiences.
  • Clear CTA placement to support WhatsApp or lead enquiries.
  • Brand presentation, section planning, and conversion-focused page flow.
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Dental Live / Supported

Artius Dental

Dental Website Support

Helped improve structure, readability, and service presentation for a dental website where patient trust, professional credibility, and local discoverability matter.

  • Service-related content structure support.
  • Readability and user journey improvement.
  • SEO-friendly content direction.
  • Professional website presentation support.
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Business Group Live / Supported

Impressive Group

Corporate Website Improvement Support

Recently supported website improvement work for a business group website, focusing on clearer structure, improved page flow, and stronger digital presentation.

  • Recent website improvement support.
  • Content structure and page flow refinement.
  • Business positioning support.
  • User experience and layout improvement.
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Transport Live / Supported

Trantor Transport

Transport / Logistics Website Support

Supported website structure and service presentation for a transport-related business, helping communicate services more clearly and professionally.

  • Service presentation improvement.
  • Website content structure support.
  • User flow and layout refinement.
  • Professional positioning support.
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Legal Services Coming Soon

LPJE

Legal Services Website Support

Supporting website structure, service presentation, content flow, and professional digital presence for a legal services website.

  • Professional service information structure.
  • Layout and readability improvement.
  • CTA and enquiry direction support.
  • Website presentation refinement.
Coming Soon
Hospitality / Wellness Live / Supported

Beacon Resort

Hospitality Website Support

Supported content updates, structure improvement, and digital presentation for a hospitality-related website where clarity, trust, and enquiry flow are important.

  • Website content and page improvement support.
  • Information structure refinement.
  • Digital presentation support.
  • Basic SEO and usability direction.
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Property Live / Supported

Khairi Property

Property Website Support

Supported website content structure, positioning, and lead-generation direction for a property-related website where trust and enquiry flow are important.

  • Property service content structure.
  • Lead-generation direction support.
  • CTA and page flow improvement.
  • Website readability refinement.
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Creative / Service Live / Supported

Alcove Works

Creative Website Support

Supported layout, visual presentation, content structure, and responsive page improvements for a creative/service-based website.

  • Website sections and layout refinement.
  • Visual direction and content organisation.
  • Service presentation and CTA support.
  • Responsive layout improvement.
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Growth managed at Beacon Hospital

Three areas where my work created stronger digital momentum.

These are the parts of my current role that matter most for healthcare digital marketing: organic growth, campaign conversion, and cross-functional execution. This is where website work becomes measurable business value, not just page editing.

01

SEO & Organic Growth

Improved website structure, content hierarchy, metadata, internal linking, and service page optimisation so the website could better match patient search intent and strengthen organic visibility.

Impact: Over 6M organic impressions within six months, without additional media spend.
02

Campaign Landing Pages

Translated campaign objectives into landing page structure, CTA placement, form flow, tracking readiness, mobile responsiveness, and post-launch performance monitoring.

Principle: A landing page is not a design asset. It is a conversion tool.
03

Stakeholder & Vendor Coordination

Coordinated healthcare digital work across marketing, designers, IT, vendors, medical or compliance review, and internal approvals by clarifying objectives, timelines, ownership, approval flow, and KPI expectations early.

Outcome: Smoother execution, clearer accountability, and more measurable delivery.

What I usually handle across website projects

Website Structure & UX

Page hierarchy, user flow, navigation logic, CTA placement, mobile responsiveness, and section planning.

SEO & Content

Focus keyphrases, metadata, content structure, internal linking, search intent, and E-E-A-T direction.

Landing Pages

Campaign pages, service pages, lead-generation pages, promotional pages, and partnership pages.

Management & Security

CMS updates, content publishing, troubleshooting, layout fixes, technical coordination, basic security checks, and website hygiene support.

Need a website that actually supports your business?

A good website should help people understand what you offer, trust your business, and take the next step. If your current website looks fine but does not convert, rank, explain your value clearly, or feels technically fragile, that is not only a design problem. That is a structure and management problem.

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