My CV - Khairul Azhar Azman Hisham

Core Skills

Web Optimisation & Technical SEO

On-page technical optimisation
Metadata, internal linking & hierarchy
Schema implementation
URL governance & redirect coordination
Core Web Vitals awareness

CMS & Web Operations

WordPress, WooCommerce & page builders
Breakdance, Elementor, Divi, WPBakery
Template governance
Reusable page frameworks
Content QA & publishing workflows

Analytics & Performance Tracking

Google Analytics 4
Google Search Console
Looker Studio dashboards
Conversion funnel monitoring
SEO performance reporting

Digital & AI-Enabled Tools

AI-assisted content optimisation
Keyword analysis using Ahrefs
Conversion-focused page structuring
Campaign landing pages
Performance-driven digital workflows

Work Experience

2023 — Present

Assistant Manager – Website & Digital

Beacon Hospital

Oversee structured website content operations across multiple healthcare service lines.
Designed and standardised reusable page templates for scalable publishing and formatting consistency.
Managed localisation of master pages for multilingual markets.
Implemented structured QA processes for metadata accuracy, internal linking integrity, and compliance alignment.
Serve as the primary coordination point between Marketing and IT for website enhancements and technical updates.
Monitor performance via GA4 and Looker Studio dashboards to track engagement, user flow, and content impact.

2020 — 2023

Senior Executive Digital Marketing

UNITAR International University

Managed website updates for recruitment campaigns and academic programme pages.
Ensured SEO-compliant content architecture and structured metadata alignment.
Maintained 99.9% uptime in coordination with IT support.
Conducted keyword optimisation to support programme lead acquisition.
Generated performance reports for campaign landing pages.

2016 — 2020

Digital Marketing Executive

e-Lock Corporation Sdn Bhd

Maintained multiple corporate websites with SEO-friendly structure.
Optimised product pages for improved discoverability and user navigation.
Generated performance insights from analytics data.
Supported marketing campaigns through landing page optimisation.

2018 — 2025

Freelance Digital Marketing Consultant

Selected Projects & Digital Strategy Coaching

Built and managed eCommerce websites for KleenBuddy, TrantoTransport, SalamCola, and Savour of Asia.
Reduced CPA by 30% through structured funnel optimisation.
Implemented PPC, GDN, and remarketing campaigns.
Designed automation flows for customer re-engagement.
Trained 50+ SMEs in lifecycle marketing, funnel optimisation, and analytics tracking.

Certifications

Digital Marketing Professional Certification Digital Marketing Consultancy Sdn Bhd

Certified Digital Marketing Associate Digital Marketing Institute

Digital Marketing Strategy and Planning Digital Marketing Institute

Search Engine Optimization Specialization University of California, Davis / Coursera

Google Data Analytics Certificate Google / Coursera

Google IT Support Specialization Google / Coursera

Google Foundations of Cybersecurity Google / Coursera

Google AI Essentials Google / Coursera

HubSpot Academy Certifications SEO, SEO II, Meta Advertising, Social Media Marketing, A/B Testing, CRO & Content Marketing

Tools & Technical Skills

WordPress WooCommerce HTML Google Analytics 4 Google Search Console Looker Studio Ahrefs MS Office A/B Testing Design Skill Creative Problem Solving Content Marketing Conversion Rate Optimization

Bachelor of Communication

Universiti Putra Malaysia